In today's episode, part two of our discussion with Adrian Coxon, we explore how marketing drives product innovation and brand competitiveness in B2B. Adrian provides practical ways of using customer feedback and competitive analysis to improve market presence. -Learn how marketing teams can better represent customer needs in product development.…
In this episode of Unicorny, Dom Hawes and guest Adrian Coxon, CMO of Exante, address the ongoing challenge of marketing being undervalued in businesses. The evidence? Many marketers are paid less than their peers. So how do you boost the redress the imbalance? -Understand the implications of short-term focus versus…
Join Dom Hawes and Phil Barden as they continue their exploration of decision science in B2B marketing. -Discover how subtle elements like perception and pricing can significantly influence buyer decisions. -Learn how distinctive branding and pricing strategies can optimize the decision-making process. -Learn about aligning explicit and implicit customer goals…
Join Dom Hawes and Phil Barden in this episode of Unicorny as they dive into the power of decision science in B2B marketing. -Understand decision science's role in marketing -Explore how scientific principles can be applied to enhance marketing creativity and effectiveness -Discover how behavioural and decision sciences inform marketing…
In this compelling continuation of Unicorny's exploration of AI in marketing, Dom Hawes returns with part two of his discussion with Steven Millman and Jonathan Harris. Building on the insights from part one, this episode delves into the emerging role of personal AI assistants and their potential to revolutionise consumer…
Join Dom Hawes as he dives deep into the transformative role of AI in marketing with industry experts Steven Millman and Jonathan Harris. Discover the metaphorical shift from "building faster horses" to "creating cars," illustrating how AI is set to revolutionise business practices beyond mere efficiency improvements. The trio discusses…
We love experimenting on Unicorny. So as mentioned at the end of this weeks bonus episode we put AI to the test and used elevenlabs.io to dub one of the clips in 5 different languages. Find the original version here: https://youtube.com/shorts/HCMmoBosBk4. So if we have any Chinese speakers listening... how…
In this episode of Unicorny, Michelle Booth reveals the importance of research and how leveraging data was an important step in tackling a massive problem: financial instability. Learn how her team dug deep to understand the target audience of the innovative banking product, Bó, and their financial behaviour. Check out…
We love experimenting on Unicorny. So as mentioned at the end of this weeks bonus episode we put AI to the test and used elevenlabs.io to dub one of the clips in 5 different languages. Find the original version here: https://youtube.com/shorts/HCMmoBosBk4. So if we have any German speakers listening... how…
We love experimenting on Unicorny. So as mentioned at the end of this weeks bonus episode we put AI to the test and used elevenlabs.io to dub one of the clips in 5 different languages. Find the original version here: https://youtube.com/shorts/HCMmoBosBk4 So if we have any Arabic speakers listening... how…
We love experimenting on Unicorny. So as mentioned at the end of this weeks bonus episode we put AI to the test and used elevenlabs.io to dub one of the clips in 5 different languages. Find the original version here: https://youtube.com/shorts/HCMmoBosBk4. So if we have any Spanish speakers listening... how…
In this episode of Unicorny Michelle Booth delves into the intricacies of managing a new business unit within the framework of an established bank. Michelle discusses how the new unit operated within the "zone to win" methodology, maintaining its own distinct culture and management structure while adhering to the bank's…
When Michelle Booth joined us in the studio to talk about marketing transformation, product incubation and agile and marketing in action, we closed the show with a discussion around a PEST analysis like we sometimes do (Political, Economic, Social and Technological). Normally we edit the main show down, and we…
In this episode of the Unicorny podcast, Michelle Booth discusses how her understanding of behavioural psychology informed her marketing strategies. She talks about working with the government's nudge unit and the importance of considering the entire user journey, not just marketing touchpoints. Check out the part 1: https://youtu.be/LazEO0soDvs, part 2:…
This is part 2 of a two-part (plus bonus) episode in which we met the amazing Michelle Booth, a champion of marketing transformation who thrives leading teams that are agile and empowered. We pick up her story, dealing with heartbreak at Bó, but illustrate how positive people often find new…
Increasingly, I'm seeing that traditional organisational structures are under scrutiny because they're just too slow. But that's not always the case, and today's guest is going to prove it. In this episode we dig into the experience of Michelle Booth, [these days] head of growth, activation, and innovation at Lloyds…
Forget FOMO! Customers Fear Messing Up, Not Missing Out. In this episode of Unicorny author of 'The Jolt Effect', Matt Dixon reveals a key to high-performing sales & how marketing can support it. Learn how to build trust & avoid the "status quo bias". Check out the part 1, https://youtu.be/HyDTASPhMh0…
Is your sales team stuck in a cycle of fear tactics? In this weeks episode Matt Dixon, author of 'The Jolt Effect' exposes an all too common sales approach & offers a better way to build strong pipelines. Check out the part 1, https://youtu.be/HyDTASPhMh0 and part 2, https://youtu.be/NyUKec4xGv8 on the…
Is the "curse of the moment" killing your pipeline? No decision sale outcomes are Marketers problem too! Matt Dixon, author of 'The Jolt effect' talks us though the solution in this weeks episode of Unicorny... don't miss it! Check out the part 1, https://youtu.be/HyDTASPhMh0 and part 2, https://youtu.be/NyUKec4xGv8 on the…
Featuring best-selling author, Matt Dixon, this part two of a two-part episode (did you listen to part 1?) that answers the question so many B2B marketers and sales professionals are asking: how come that perfect-fit prospect died? Matt co-authored a book we've mentioned many times on Unicorny; The Jolt Effect.…
Featuring best-selling author, Matt Dixon, this part one of a two-part episode (part two is available now) that answers the question so many B2B marketers and sales professionals are asking: how come that perfect-fit prospect died? Matt co-authored a book we've mentioned many times on Unicorny; The Jolt Effect. Nothing…
Neill Emmett from @ALDLeasePlanUK discusses the strategic process of defining, sizing, and segmenting markets. Gain valuable insights into the intersection of business perspective and consumer needs, driving targeted marketing strategies for maximum impact. Check out the full episode on the Unicorny YouTube channel https://youtu.be/9jqyaC0nkBc or on our website https://www.unicorny.co.uk/how-to-engage-the-early-market-a-dive-into-electronic-vehicles/
Neill Emmett from @ALDLeasePlanUK discusses the critical intersection of business and consumer audiences, and the pivotal role of reaching drivers in the marketing equation. Neill gives insights into the importance of creating lasting impressions through repetition and positive engagement for long-term brand affinity. Check out the full episode on the…
Neill Emmett from @ALDLeasePlanUK discusses the key research findings that led to a better understanding of customer needs through the way information is communicated. Check out the full episode on the Unicorny YouTube channel https://youtu.be/9jqyaC0nkBc or on our website https://www.unicorny.co.uk/how-to-engage-the-early-market-a-dive-into-electronic-vehicles/