In this episode of the Unicorny podcast, Michelle Booth discusses how her understanding of behavioural psychology informed her marketing strategies.
She talks about working with the government's nudge unit and the importance of considering the entire user journey, not just marketing touchpoints.
Check out the part 1: https://youtu.be/LazEO0soDvs, part 2: https://youtu.be/SuWUg5-mrQ8 and the bonus episode: https://youtu.be/9nlJvw_Fv9I or on the Unicorny YouTube channel or on our website https://www.unicorny.co.uk/