Neill Emmett from @ALDLeasePlanUK discusses the strategic process of defining, sizing, and segmenting markets. Gain valuable insights into the intersection of business perspective and consumer needs, driving targeted marketing strategies for maximum impact.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/9jqyaC0nkBc or on our website https://www.unicorny.co.uk/how-to-engage-the-early-market-a-dive-into-electronic-vehicles/