In this episode of Unicorny, Dom Hawes and guest Adrian Coxon, CMO of Exante, address the ongoing challenge of marketing being undervalued in businesses. The evidence? Many marketers are paid less than their peers.
So how do you boost the redress the imbalance?
-Understand the implications of short-term focus versus long-term strategy in marketing and how it affects how other internal stakeholders view marketing.
-Recognise the importance of the CMO’s role in aligning marketing's activity with business success.
-Find ways to demonstrate value beyond immediate ROI to foster long-term brand equity.
-Learn to manage internal perceptions of marketing to enhance your departmental value and influence.
Why listen? Like all Unicorny output, you'll gain actionable advice from someone like you who's dealing the same issues as you.
Check out more at https://www.unicorny.co.uk/