Featuring best-selling author, Matt Dixon, this part one of a two-part episode (part two is available now) that answers the question so many B2B marketers and sales professionals are asking: how come that perfect-fit prospect died?
Matt co-authored a book we've mentioned many times on Unicorny; The Jolt Effect.
Nothing is more important right now than what you'll find in this book. So, whatever you're doing today, cancel it until you've listened to this episode and read the book.
Here's why.
If you're in B2B sales and marketing, you've got a pipeline... right now... today... this minute... that's suffering from the curse of the moment; the no-decision sale outcome. No purchase order, no sale, no win. This was already a thing, pre-pandemic, but now it's worse.
This pod has answers that might save the sale... and save your bacon too.
Listen to Part 2 https://youtu.be/NyUKec4xGv8 or out more at https://www.unicorny.co.uk/how-to-jolt-your-sales-pipeline-with-matt-dixon-part-1/