We're going to change things up a little again in this episode. Since December, we've looked at marketing disruptive technologies in a few of our episodes, including two epic shows with the legendary Geoffrey Moore. When we spoke to him about marketing to an early market, he told us about…
Embark on a captivating journey into the heart of marketing innovation with the remarkable Emmy Award winner Bill Harvey. Explore the pivotal role of curiosity in shaping the mindset of successful marketers and entrepreneurs alike. Delve into Bill's audacious mission to revolutionize marketing effectiveness through the codification of the English…
Delve into the nuanced realm of marketing psychology as Bill Harvey discusses the journey from capturing attention to influencing behaviour. Emmy award-winning guest Bill Harvey gives insights into the intricate process of behaviour change through persuasion and emotional connection. Discover how advertising can effectively shape brand perception, encode memories, and…
Prepare for a riveting journey into the depths of marketing psychology with Emmy Award winner Bill Harvey. Explore Bill's nuanced perspective on the current obsession with emotion in marketing, highlighting its importance alongside other key components. Check out the full episode on the Unicorny YouTube channel https://youtu.be/8K9zBTGPs2Q or on our…
Today's show is a little different. It's not your standard interview style discussion, because today's guest is not our standard guest. He is an Emmy Award winner, an entrepreneur, inventor, and researcher. He's a master of advertising and marketing effectiveness. No-one has worked harder or been more effective at understanding…
Join us as Georgina Gilmore discusses the importance of clarity in organizational purpose and alignment across departments. Discover how a unified vision drives courage, curiosity, and creativity within teams. Check out the full episode on the Unicorny YouTube channel https://youtu.be/IXMKd0uBZcE or on our website https://www.unicorny.co.uk/EP41-must-win-battles/
Georgina Gilmore discusses the significance of creating detailed buyer personas to connect on a deeper level with customers. Learn how empathy and insight into customer motivations drive successful marketing strategies, bridging the gap between B2C and B2B markets. Check out the full episode on the Unicorny YouTube channel https://youtu.be/IXMKd0uBZcE or…
Join a refreshing conversation as Georgina Gilmore discusses the essence of modern marketing excellence. Georgina gives three crucial qualities defining great marketers today: commercial acumen, creativity, and collaboration. Gain valuable insights into aligning marketing efforts with business objectives while fostering a culture of innovation and teamwork. Check out the full…
In this episode of the Unicorny podcast, Georgina Gilmore, an award-winning B2B marketer with over 30 years of experience, shares invaluable insights on the importance of human-centric marketing. Full of fun and smart stuff, too. The show starts by looking for a blueprint for the future of marketing leadership, and…
Emma Kriskinans tells us the significance of brand awareness for scale-up businesses and how larger corporations leverage their brand reputation to attract talent and customers. Discover the importance of crafting a distinctive brand identity and standing out in a competitive market. Learn how prioritizing brand strategy can enhance market traction…
Seasoned marketer Emma Kriskinans shares key takeaways for big businesses from the start-up world. Learn the importance of following money, identifying revenue sources, and streamlining budgets for maximum impact. Gain actionable tips for navigating complex marketing environments and driving growth. Check out the full episode on the Unicorny YouTube channel…
Dive into a discussion with Emma Kriskinans on the vital link between marketing metrics and business success. Learn how understanding key indicators empowers marketers to communicate effectively with CFOs and boards, driving clarity and alignment. Check out the full episode on the Unicorny YouTube channel https://youtu.be/cmTSY9TkidQ or on our website…
In this episode of Unicorny, Emma Kriskinans, VP Global Marketing at Tyk, shares her insights on the differences between marketing in big corporations and start-ups. She draws from her career experience, transitioning from corporate environments through agency into the fast-paced world of start-ups. By embracing discomfort, pursuing growth, and learning…
Scott Stockwell from IBM dives into the game-changing power of brain dominance and communication styles. Discover how these insights unlock the secrets to building DREAM teams. Learn about the hidden flaw in data-driven approaches, how brain dominance impacts teamwork and communication hacks for diverse learning styles. Check out the full…
Forget fancy tactics - true marketing success starts with the customer. As Scott Stockwell from IBM reiterates, it's all about their journey. What are their expectations? What emotional reward are they seeking? Design thinking offers a powerful tool: the "five whys." By repeatedly asking "why" about customer behaviour, you peel…
Discover the secrets of "black box thinking" for uncovering hidden issues, and learn how external retrospectives can unlock fresh perspectives. Whether you're in agency land or brand management, Scott Stockwell from IBM shares actionable tips to get your team on board and boost your project success. Watch now and transform…
In this episode of the Unicorny podcast, Scott Stockwell, a seasoned brand strategist at IBM, shares his valuable insights on leveraging design thinking and agile methodologies to revolutionise marketing efforts. Scott provides practical examples of how to enhance creativity, flexibility, and customer-centric approach in marketing. He emphasises the significance of…
In this clip Rachel Fairley confronts a common question: why should a CFO need to delve into the intricacies of their colleagues' roles? The conversation delves into the importance of understanding the perspectives and challenges of fellow leaders within an organization. Rachel emphasizes the necessity for leadership to foster a…
Rachel Fairley underscores the need for setting high expectations for marketing to fulfil its role effectively in understanding customers and creating value. Rachel highlights the crucial role of aligning the CEO's vision with market needs to drive success. Check out the full episode on the Unicorny YouTube channel https://youtu.be/D805Z0JBU8E or…
Rachel Fairley delves into the core principles of customer satisfaction and retention. Rachel highlights the importance of being present in customers' minds even outside of buying moments, emphasizing the need for seamless purchasing experiences and post-purchase support. By focusing on these key aspects—presence, ease of purchase, and post-purchase assistance—businesses can…
This is an episode about the secrets of great marketing. Starring acclaimed marketing expert, Rachel Fairley, Dom and Rachel discuss the essence of marketing, the importance of customer needs, and maintaining brand promise to prevent churn. Rachel shares her journey from a job in Brussels to becoming a marketing expert…
On this episode of the Unicorny podcast we delve into the dynamic challenges faced by businesses operating within the long tail of the market. Guest, David van Schaick emphasizes the need for these businesses to adapt their approaches from traditional capability-based descriptions of agencies to framing themselves as specialists in…
David van Schaick discuss the evolving landscape of B2B agency-client relationships. David highlights the challenges posed by technological advancements, such as automation, which are reshaping the traditional agency model. He also talks about the immediate economic pressures impacting agency budgets and the need for adaptation to maintain client relationships amidst…
Dive into the heart of marketing's true impact! Join the conversation as David van Schaick discusses the essence of a Marketer's role in shaping products, prices, positioning, and distribution strategies for a thriving future. Check out the full episode on the Unicorny YouTube channel https://youtu.be/uksTwsbBHy0 or on our website https://www.unicorny.co.uk/ep37-profitable-growth/.