In today's episode, your host Dom is joined by the dynamic Chris Willocks, Strategy Director for Digital Radish, as they engage in a thought-provoking discussion with the esteemed Neil Berry. Neil, the former Global Head of Deal and Account Based Marketing at ATOS, brings his wealth of experience to shed…
Ruth Connor highlights the importance of leveraging data during uncertain times to make informed decisions. Check out the full episode on the Unicorny YouTube channel https://youtu.be/q6AVLkXhD28 or on our website https://www.unicorny.co.uk/fuelling-growth-through-marketing-technology-with-ruth-connor/
Ruth emphasizes the importance of sticking to fundamental marketing principles, especially during uncertain times. Check out the full episode on the Unicorny YouTube channel https://youtu.be/q6AVLkXhD28 or on our website https://www.unicorny.co.uk/fuelling-growth-through-marketing-technology-with-ruth-connor/
Ruth highlights the reality that effective marketing operations require patience and ample time for understanding, alignment, training, and ongoing engagement with the sales team. Check out the full episode on the Unicorny YouTube channel https://youtu.be/q6AVLkXhD28 or on our website https://www.unicorny.co.uk/fuelling-growth-through-marketing-technology-with-ruth-connor/
Russ emphasizes the importance of developing and growing marketing strategies based on the actual needs of the business. Check out the full episode on the Unicorny YouTube channel https://youtu.be/q6AVLkXhD28 or on our website https://www.unicorny.co.uk/fuelling-growth-through-marketing-technology-with-ruth-connor/
Ruth Connor defines MOps (Marketing Operations) as a combination of technology, data, and ways of working and highlights its importance in a modern Marketing department. Check out the full episode on the Unicorny YouTube channel https://youtu.be/q6AVLkXhD28 or on our website https://www.unicorny.co.uk/fuelling-growth-through-marketing-technology-with-ruth-connor/
Welcome to another exciting episode of Unicorny! In this episode, your host Dom is joined by the brilliant Russ Powell, Managing Director of Sharper B2B Marketing, as they dive into the world of B2B marketing technology and MOPs (Marketing Operations). Their special guest is none other than the incredibly talented…
Learn how a strong value proposition differentiates your business, showcases expertise, and enables you to identify market gaps for success. Check out the full episode on the Unicorny YouTube channel https://youtu.be/WxRkgm55N5Y or on our website https://www.unicorny.co.uk/perfecting-value-propositions-with-barbara-moreno/
Discover the power of a value proposition. Learn how it promises the benefits and value a business can deliver while differentiating itself in a crowded marketplace, ultimately leading to success. Check out the full episode on the Unicorny YouTube channel https://youtu.be/WxRkgm55N5Y or on our website https://www.unicorny.co.uk/perfecting-value-propositions-with-barbara-moreno/
Learn why brand and performance marketing are interconnected and how finding a balance between the two is crucial for long-term success. Check out the full episode on the Unicorny YouTube channel https://youtu.be/WxRkgm55N5Y or on our website https://www.unicorny.co.uk/perfecting-value-propositions-with-barbara-moreno/
Discover the importance of highlighting the value you can provide and how to effectively sell yourself to stand out from the competition. Check out the full episode on the Unicorny YouTube channel https://youtu.be/WxRkgm55N5Y or on our website https://www.unicorny.co.uk/perfecting-value-propositions-with-barbara-moreno/
Welcome to another exciting episode of Unicorny, where host Dom, alongside co-host Adam Greener, Associate Director of Digital Radish, dive deep into the world of marketing. In this instalment, they have the pleasure of interviewing Barbara, a global marketing leader from the renowned travel tech giant, Amadeus, to uncover the…
Duarte discusses a shift in society, capitalism, and marketing that has led to the adoption of stakeholder capitalism. Check out the full episode on the Unicorny YouTube channel https://youtu.be/kmVxCMYzAaE or on our website https://www.unicorny.co.uk/how-social-media-is-driving-relationships-with-duarte-garrido/
Duarte explores how consumer behaviour remains influenced by personal values, even in challenging circumstances. Gen Z places significant importance on aligning their values with the products they purchase. Check out the full episode on the Unicorny YouTube channel https://youtu.be/kmVxCMYzAaE or on our website https://www.unicorny.co.uk/how-social-media-is-driving-relationships-with-duarte-garrido/
In this clip Duarte emphasizes the importance of marketing as a catalyst for growth and tells us why we should reconsider cutting the Marketing budget in a recession. Check out the full episode on the Unicorny YouTube channel https://youtu.be/kmVxCMYzAaE or on our website https://www.unicorny.co.uk/how-social-media-is-driving-relationships-with-duarte-garrido/
Duarte discusses the imbalance between art and science in modern marketing. Check out the full episode on the Unicorny YouTube channel https://youtu.be/kmVxCMYzAaE or on our website https://www.unicorny.co.uk/how-social-media-is-driving-relationships-with-duarte-garrido/
Duarte emphasize the importance of gaining experience in different environments and interacting with diverse types of people. Check out the full episode on the Unicorny YouTube channel https://youtu.be/kmVxCMYzAaE or on our website https://www.unicorny.co.uk/how-social-media-is-driving-relationships-with-duarte-garrido/
Join us for an engaging episode of Unicorny as host Dom is joined by co-host Sarah Nunneley and special guest Duarte Garrido, the global head of social media at Standard Chartered Bank. Together, they embark on a captivating exploration of how social media has revolutionized the way relationships are forged…
Join us for a special episode of Unicorny, as we reflect on the unique challenges and shifting dynamics that businesses faced in 2022. As the holiday season approaches, our host sits down with marketing powerhouses Shane Redding and Nick Eades to engage in a compelling discussion on the current state…
In this engaging episode, we explore the key elements of delivering excellent customer experiences that leave a lasting impression. Join us as Selbey Anderson's Dom Hawes and BURN marketing's David Rolfe sit down with the esteemed guest, Adam Morghem, Strategy, Marketing, and Communications Director at Premium Credit, a company known…
In this captivating episode, join us as we delve into the world of thought leadership strategies and uncover key insights to drive success in B2B businesses. Our special guest, Peter Richards, shares his candid perspectives on a wide range of topics, including changing direction mid-flight, leveraging paid search in B2B,…
In this compelling episode, we dive into the world of Account-Based Marketing (ABM) with a true industry expert, Andrea Clatworthy from Fujitsu. Join us as Andrea shares her passion for ABM as a fundamental marketing strategy and explores how she extends its principles by incorporating personalized strategies and building strong…
In this power-packed episode, get ready for a wealth of insightful tips and observations that can help you achieve success in scaling up your business. Join hosts Dom Hawes and Samantha Losey from Unity as they sit down with a remarkable guest, Devonne Spence, Head of PR and Social Media…
In this inspiring episode, we have the privilege of diving into the remarkable growth story of OakNorth, a leading digital lender. Join us as Valentina Kristensen, the communications lead at OakNorth, shares the journey of building an authentic and differentiating brand identity that effectively communicates the company's core values. Don't…