Latest episode · 11 February 2025
The Unicorny podcast
How to create value
Unicorny is a podcast channel of four shows all dedicated to value creation. Marketing's the value creation engine of every business and we dig deep into client-side B2B marketing, agency build, agency transformation and the real magic... what happens when great agencies work with great clients.
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111. Constraints and creativity: how ZF's Camilla Davison unlocks business's toughest challenges
In this episode of The Unicorny Marketing Show, host Dom sits down with Camilla Davison, CMO of ZF Aftermarket, to explore how B2B marketing can deliver meaningful customer value. Camilla shares her journey from consumer goods to the aftermarket industry,…
110. Marketing: the strategic powerhouse many businesses are missing with Lisa Quest
Lisa Quest, Partner, Head of UK&I, Co-Head of Government and Public Institutions - Europe at Oliver Wyman, joins The Unicorny Marketing Show to discuss how marketing can transform from a cost centre into a powerful growth driver. Drawing on her leadership…
109. Underestimating customers: the costly mistake businesses make with Jazz Aujla
In this episode, Jazz Aujla, global head of digital marketing at Euromonitor International, shares her insights on aligning marketing efforts with customer needs. From her journey starting in research at Deloitte to a leader in digital marketing. Jazz breaks…
108. Break trust? Break the business. Why brand is your most valuable asset with Christine Alemany
Short-term gains often tempt businesses to cut corners—but at what cost? Christine Alemany joins The Unicorny Podcast to discuss balancing immediate profit demands with building long-term trust and authenticity. From high-profile corporate missteps to…
Shows
Unicorny is a channel. Each show looks at value creation from a different side.
The Unicorny Marketing Show
The Unicorny Marketing Show is a B2B marketing podcast hosted by Dom Hawes. Over 100 episodes, Dom talks with marketing leaders, researchers and practitioners about the decisions that drive commercial outcomes; brand, positioning, demand generation, technology and the structures that make great marketing possible.
114 episodes
Unicorny: Agency Heads
Agency Heads is for agency leaders and features 2Y3X creator and serial agency entrepreneur, Felix Velarde and agency M&A expert and marketing leader, Dom Hawes. Listen in to their conversations about how to build and reap value from the agency business.
Coming soon
Unicorny: Agency Transformation
In Agency Transformation, Dom Hawes meets agency leaders who are changing the game. We're talking technology, AI, commercial models, productisation, big data and more. If you want to hear about who's going hot things in the agency space, this is the who for you.
Coming soon
Unicorny: Amazing Campaigns
In Amazing Campaigns, Dom Hawes brings agencies and their clients together to dig into the kind of campaigns that win hearts, minds and share of wallet. Which work is crazily successful, how did it come about, what was the strategy, how did the creative process work and how did it change the client's business.
Coming soon