Unicorny
Welcome to Unicorny, the antidote to post-rationalised business books. This is a podcast about the business and practice of marketing, how it creates value, who's doing it well, and how marketing helps businesses win the future.
Unicorny seeks to answer the question: how do I create value for my business?
We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value.
New episodes are released on Tuesdays.
Recent Episodes
Decoding decisions: anchoring, self-herding and science in B2B with Phil Barden
Decoding decisions: the hidden science behind why we buy with Phil Barden
Beyond Faster Horses (2 of 2): AI's Impact on Search and the Digital Ecosystem
Beyond Faster Horses (1 of 2): AI's Role in Disrupting Marketing
Innovation in action with Michelle Booth (Bonus)
Innovation in action with Michelle Booth (part 2)
Listen On
Recent Blog Posts
Forget KPIs, find your formula: What marketing agencies can learn from start-ups
Unlike many marketers, Emma Kriskinans, VP Global Marketing for Tyk, has done it all: start-ups, large organisations, agencies, you name it. This makes her perfectly positioned to explain what one type of business can learn from the others — o…
‘Agencies have to be making those first moves’: How marketers can stay relevant in 2024
After so much talk of transformation during a turbulent time, it felt like agencies would come out on the other side of the pandemic renewed and aligned with changing client expectations — so why do so many feel like they’re still franti…
Five tips marketing experts want you to take into 2024
Here at Unicorny, we’ve had a fantastic year of weekly chats with marketing experts, pioneers, and thought leaders. We’ve explored everything from ABM to zero-party data, and learned a lot in the process. So, without further ado, …