Neill Emmett from @ALDLeasePlanUK discusses the critical intersection of business and consumer audiences, and the pivotal role of reaching drivers in the marketing equation. Neill gives insights into the importance of creating lasting impressions through repetition and positive engagement for long-term brand affinity.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/9jqyaC0nkBc or on our website https://www.unicorny.co.uk/how-to-engage-the-early-market-a-dive-into-electronic-vehicles/