Short Term Wins vs. Long-Term Growth 🌱 Mark Larwood believes balancing both is key. His advice? “Focus on three things this quarter that will set you up for next quarter.” In a tough market, staying ahead can be hard, but small steps today make a big impact tomorrow. Hear Mark’s…
Our latest conversation with Mark Larwood will change how you think about speed in business. Mark believes in the power of patience in a world that prizes immediacy. Plus, we discuss how AI isn’t just about speeding up, but freeing us for creative, purposeful work. Head over to watch the…
In this episode of the Unicorny Marketing Show, we explore B2B digital marketing strategies and the role of AI in B2B marketing with Mark Larwood (over 25 years B2B technology and telecoms, with ALL the big names). What You’ll Learn in This Episode: • Missed B2B Marketing Trends: Learn about…
💭 "Marketing’s too important to be left solely to marketers." In our latest episode, Graham Wylie shares why marketing is not just a department—it’s a company-wide mission. He explains how the success of the “marketing idea” has transcended traditional boundaries, transforming marketing into an orchestration effort that aligns every part…
Does your marketing align with what customers experience? Graham Wylie says it’s a whole-company job to deliver on the brand promise! If marketing doesn’t have input across teams, it’s the customer that feels the gap. 💬 So should marketing have a voice in other departments? Check out the full episode…
Can marketing help drive your company’s sales goals? Graham Wylie says YES—but only if you’re disciplined and focused on customer value.Graham shares his approach to making marketing a true growth driver in the latest Unicorny Marketing Show episode. From zero-based budgeting to aligning on clear metrics, he explains how to…
In this episode of The Unicorny Marketing Show, Graham Wylie joins Dom to challenge the conventional view of marketing. Wylie argues that marketing shouldn’t be confined to a single department but should be a company-wide responsibility. He explains the importance of aligning marketing promises with product delivery and encourages organisations…
Peter Whent shares an unconventional strategy: create an enemy. Whether it’s outdated cold calling or slow customer service, knowing what you stand against can help you attract your ideal clients. 🙌 🔥 Hot Take: Not everyone will agree with you, and that’s OK. Your ideal customers will. Watch the full…
It’s all about the “Law of Leadership” from “The 22 Immutable Laws of Marketing.” Peter Whent explains why being first in the consumer’s mind is more important than being best. Watch the full podcast for more lessons on timeless marketing! 🎧 #MarketingTips #CokeVsPepsi #VirginCola #Leadership #MarketingStrategy #UnicornyMarketingshow #short
Peter Whent’s no-nonsense approach to CRM is a refreshing reminder that marketing isn’t about pushing products; it’s about finding the right audience and nurturing them until they’re ready to take action. 🚀 In this episode of The Unicorny Marketing Show, we break down why today’s marketers are flooding inboxes with…
Memory drives decisions— so when it comes to marketing what do your customers really remember? Cognitive neuroscientist Carmen Simon emphasizes the power of distinctiveness. But there’s a catch: distinctiveness only works when it emerges from a pattern. It’s not just about being different for the sake of it. Your content…
🧠 Did you know that after just 48 hours, people remember only about 10% of what you tell them? As marketers, it’s critical to ask ourselves: What will people remember from what I share? Carmen Simon reveals how memory drives decisions in business. Listen now to learn how you can…
Welcome to The Unicorny Marketing Show🎙️ – the podcast for business leaders and marketing pros looking to drive real business growth. Each episode, we dive into how top leaders use marketing to create value and future-proof their brands. No fluff, just expert insights that get results. New episodes every Tuesday,…
Creating content that sticks is more than just an art; it's a science. 🧠 In our latest episode with Carmen Simon, we dive into how cognitive neuroscience can help marketers ensure their messages are not just heard, but remembered. Competition time!🏆 For a chance to win a free copy of…
"Want to make your marketing Impossible to Ignore? Cognitive neuroscientist Carmen Simon breaks down the brain science of crafting unforgettable content. 🌟 Focus on emotion and distinctiveness to keep your audience coming back. Ready to change how you approach content? New Episode Launches tomorrow, Tuesday 15th October! #MarketingInnovation #Neuroscience #ContentCreation…
Culture audit vs Financial audit? In a world where financial audits get all the attention, Hilton Barbour is urging leaders to flip the script and take a closer look at the culture driving those numbers. 👉 "We spend hours on financial audits, yet rarely ask how our culture shapes the…
Nike is a brand that marketers around the world have admired for years. But with their business down 11%, it raises a big question: is their culture supporting their strategy? Before Nike announced their management changes in September, Hilton Barbour dove into whether their culture is strong enough to help…
Could your company’s most valuable asset be its culture? In this episode, Hilton Barbour, a seasoned marketing consultant, discusses the vital role of organisational culture. He explains how culture shapes decisions, brand identity, and even the ability to innovate. Hilton explores the connection between culture and strategy, providing real-world examples…
In this episode of Unicorny, Dom Hawes speaks with April Dunford, a leading expert in B2B tech marketing and the author of "Obviously Awesome" and "Sales Pitch". They explore the complexities of effective product positioning. April highlights typical pitfalls, such as the shortcomings of traditional positioning statements and the critical…
In this episode of Unicorny, Rachel Fairley kicks Dom out of the studio to meet brand expert, Sarah Robb. Together, they discuss the essential elements of creating a brand that genuinely reflects its purpose. Discover how aligning your brand’s purpose with business activities enhances authenticity and learn about the crucial…
Have you considered how enhanced leadership techniques can enable more agile market responses? Or how your team could manage uncertainty through innovative management models? In this episode you'll hear: -Further exploration of leadership roles in Beyond Budgeting -Strategies for fostering organizational adaptability -Techniques for sustaining business performance in unpredictable markets…
The traditional approach to budgeting is broken. Worse. Budgeting builds dysfunction into business and into your marketing department. There is a better way. This week, we meet Dr Steve Morlidge, thinker, speaker, author of The Little Book of Beyond Budgeting and chair of the European Beyond Budgeting Round table. Traditional…
