This episode might just blow your mind. It's all about the future of marketing and how AI is going to revolutionise conversion rate optimisation (CRO). In the conversation, host Selbey Anderson's Dom Hawes meets Julian Thorne, Chief Operating Officer of Sub(x), an AI-enabled CRO business. Julian shares his journey in…
Maja gives open and honest insights about venturing into unfamiliar markets and overcoming the challenges of being a newcomer. She highlights the importance of building meaningful partnerships with tourism boards to establish a significant presence in the travel industry. Check out the full episode on the Unicorny YouTube channel https://youtu.be/BX3UFocU5jg…
Maja discusses JetBlue's ingenious strategy to boost brand visibility when events and billboards were off the table. Check out the full episode on the Unicorny YouTube channel https://youtu.be/BX3UFocU5jg or on our website https://www.unicorny.co.uk/value-innovation-in-action-part-2/
This is the second half of an extraordinary dive into value innovation, or what INSEAD professors Chan Kim and Renée Maugborgne call Blue Ocean Strategy. In this part of our incredible interview with JetBlue Airline’s General Manager Europe, Maja Gedosev. Together, we explore the amazing ascent of JetBlue through the…
Maja discusses JetBlue's innovative approach to pricing and customer value. Check out the full episode on the Unicorny YouTube channel https://youtu.be/FSbcg5_BW28 or on our website https://www.unicorny.co.uk/value-innovation-in-action
Maja Gedosev from JetBlue discusses the importance of businesses staying true to their values. Check out the full episode on the Unicorny YouTube channel https://youtu.be/FSbcg5_BW28 or on our website https://www.unicorny.co.uk/value-innovation-in-action
Maja shares an amusing story of how JetBlue's CEO found one of their inflight snack suppliers. Check out the full episode on the Unicorny YouTube channel https://youtu.be/FSbcg5_BW28 or on our website https://www.unicorny.co.uk/value-innovation-in-action
This is a show all about value innovation, or what INSEAD professors Chan Kim and Renée Maugborgne call Blue Ocean Strategy. You’re about to hear an incredible interview with Jet Blue Airline’s General Manager Europe, Maja Gedosev and Selbey Anderson’s Sophy Norris. Together, we explore the amazing ascent of JetBlue…
Steve Millman explains the key difference between how the human brain and large language models operate. Check out the full episode on the Unicorny YouTube channel https://youtu.be/eBEPP6tEDAA or on our website https://www.unicorny.co.uk/ai-everything-everywhere-all-at-once/
Steve Millman discusses the guard rails businesses are putting on their AI technologies and the dangers of leaving AI unattended. Steve looks at how these measures strike a balance between limiting AI's negative outputs and maintaining its usefulness. Check out the full episode on the Unicorny YouTube channel https://youtu.be/eBEPP6tEDAA or…
Steve Millman explores the role of AI in panel quality and composition, particularly in the context of human responses to surveys. How can AI help identify and combat fraud in survey responses? Check out the full episode on the Unicorny YouTube channel https://youtu.be/eBEPP6tEDAA or on our website https://www.unicorny.co.uk/ai-everything-everywhere-all-at-once/
We discuss the co-pilot idea: Ai is not doing your job, it's helping you do your job more effectively. Check out the full episode on the Unicorny YouTube channel https://youtu.be/eBEPP6tEDAA or on our website https://www.unicorny.co.uk/ai-everything-everywhere-all-at-once/
This is a podcast about AI, specifically large language model AI. Before you switch off, I know there is already a lot of content on the Internet about artificial intelligence, particularly large language models. So you might ask yourself ‘why do we need even more?’ Here's why. Marketers appear to…
Peter Russell-Smith explores the art of understanding your competition by going beyond observation. Learn how to actively engage with your rivals by attempting to woo their customers away from them. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Qa1VuH7coFQ or on our website https://www.unicorny.co.uk/private-equity-playbooks-2/
Peter Russell-Smith discusses how marketers can draw valuable lessons from the strategies employed by private equity firms throughout their investment journeys. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Qa1VuH7coFQ or on our website https://www.unicorny.co.uk/private-equity-playbooks-2/
Peter Russell-Smith highlights the common misperception about marketing qualified leads (MQLs) and the historic tension between sales and marketing. Peter emphasizes the importance of focusing on the conversion of MQLs to SQLs (Sales Qualified Leads). Check out the full episode on the Unicorny YouTube channel https://youtu.be/Qa1VuH7coFQ or on our website…
We to Peter Russell-Smith about the evolving role of marketers, particularly in sustaining growth. We talk about the relationship between the CFO and the CMO, we get stuck into a bit of theory with the ANSOFF matrix when we discuss market share, but first, we continue talking about marketing's role…
Peter Russell-Smith tells Dom Hawes how marketers can learn from the way the private equity houses drive value over their investment cycles. Check out the full episode on the Unicorny YouTube channel https://youtu.be/aymOfjORoxc or on our website https://www.unicorny.co.uk/private-equity-playbooks-1/
In this short video, Peter Russell-Smith tells Dom Hawes on the Unicorny podcast that marketers need to stick to their knitting. Simon Sinek told us it all starts with Why, but it very quickly moves beyond that. How big is your total addressable market? What are you good at? Why…
Peter Russell-Smith tells Dom Hawes on the Unicorny podcast that marketers should be using a due diligence style approach to understand their competitor capabilities. In the short clip, he explains that doing this can help you understand where their weaknesses are. Check out the full episode on the Unicorny YouTube…
While others argue about the various merits of brand versus performance marketing (as though there are no other options), Unicorny’s editorial team looks at what lessons marketers can learn from the best value creators in the business world, the private equity houses. To do that, we interviewed straight-talking, no-nonsense Peter…
Simon Hildrey discusses the importance of clear, honest communication and why promoting only truthful information is paramount. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Z_gkL45wJZc or on our website https://www.unicorny.co.uk/unleash-the-lion/
Simon emphasize the importance of words and communication in building a strong brand. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Z_gkL45wJZc or on our website https://www.unicorny.co.uk/unleash-the-lion/
Simon Hildrey discusses Liontrust’s amazing achievement of partnering with Oxford United F.C. through a three-year sponsorship. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Z_gkL45wJZc or on our website https://www.unicorny.co.uk/unleash-the-lion/