Simon talks about how Liontrust leveraged the insights gained from their successful sponsorship of Oxford F.C. to make a meaningful impact in their latest sponsorship- an emerging talent centre for female footballers with Blackpool Community Trust. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Z_gkL45wJZc or on our…
Simon tells us what he thinks a Marketer's job is in times of uncertainty. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Z_gkL45wJZc or on our website https://www.unicorny.co.uk/unleash-the-lion/
Join Simon Hildrey, Liontrust’s dynamic CMO and Jeff Watt as we tackle the branding conundrum in the demanding world of asset management. An ex-journalist, Simon speaks with amazing clarity and passion about how strategic and a distinctive brand identity has helped Liontrust win hearts and minds. Don't miss out! Subscribe…
Georgina Gilmore says yes as she explains to Dom Hawes how she thinks marketeers haven't helped themselves because they don't speak fluent business. Check out the full episode on the Unicorny YouTube channel https://youtu.be/gLEKI_F43SQ or on our website https://www.unicorny.co.uk/why-is-marketing-being-excluded-with-georgina-gilmore-joel-harrison/
Joel Harrison explains why B2B Marketing created the Propolis platform for B2B marketers access peer-to-peer engagement, training and general good stuff. Check out the full episode on the Unicorny YouTube channel https://youtu.be/gLEKI_F43SQ or on our website https://www.unicorny.co.uk/why-is-marketing-being-excluded-with-georgina-gilmore-joel-harrison/
Joel Harrison talks to Georgie Gilmore and Dom Hawes about how too much data can distort the big picture. Check out the full episode on the Unicorny YouTube channel https://youtu.be/gLEKI_F43SQ or on our website https://www.unicorny.co.uk/why-is-marketing-being-excluded-with-georgina-gilmore-joel-harrison/
Georgie Gilmore explains to Joel Harrison and Dom Hawes why so many deals fail to deliver value and how marketing can help improve success rates. Check out the full episode on the Unicorny YouTube channel https://youtu.be/gLEKI_F43SQ or on our website https://www.unicorny.co.uk/why-is-marketing-being-excluded-with-georgina-gilmore-joel-harrison/
B2B Marketing's Joel Harrison explains to Georgie Gilmore and Dom Hawes why "dark social" or "communities" offer great opportunity to marketers looking to nurture relationships. Check out the full episode on the Unicorny YouTube channel https://youtu.be/gLEKI_F43SQ or on our website https://www.unicorny.co.uk/why-is-marketing-being-excluded-with-georgina-gilmore-joel-harrison/
In this engaging episode of Unicorny, host Dom Hawes sits down with Joel Harrison and Georgina Gilmore to explore the crucial role of marketing in mergers and acquisitions. Join them as they uncover the significance of involving marketing early in the process and how it can add value right from…
Don Campbell talks about how Marketing's role is to initiate and nurture conversations, progressing them into meaningful engagements where support is required, allowing the relationship between sales and marketing to be collaborative and productive. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Zoaeq04FMT0 or on our website https://www.unicorny.co.uk/how-partnerships-help-you-scale-with-don-campbell/
Don explores the surprising concept of including competitors in a partner plan. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Zoaeq04FMT0 or on our website https://www.unicorny.co.uk/how-partnerships-help-you-scale-with-don-campbell/
Don emphasizes the importance of partnerships with hyper-scalers like Google and Microsoft. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Zoaeq04FMT0 or on our website https://www.unicorny.co.uk/how-partnerships-help-you-scale-with-don-campbell/
Russ Powell discusses how uncertain economic times are expected to intensify, leading to increased scrutiny of marketing spend. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Zoaeq04FMT0 or on our website https://www.unicorny.co.uk/how-partnerships-help-you-scale-with-don-campbell/
Don talks about how important it is to prioritize matching ethos with partners, including on ESG initiatives. Being genuine in these efforts is key to making a significant difference. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Zoaeq04FMT0 or on our website https://www.unicorny.co.uk/how-partnerships-help-you-scale-with-don-campbell/
Russ discusses Marketing's biggest opportunity in the next twelve months, with ESG being a priority but also becoming a standard practice. Check out the full episode on the Unicorny YouTube channel https://youtu.be/Zoaeq04FMT0 or on our website https://www.unicorny.co.uk/how-partnerships-help-you-scale-with-don-campbell/
Join host Dom as he welcomes Russ Powell, Managing Director at Sharper B2B Marketing, and Don Campbell, Head of Alliance and Partner Marketing at Endava, for an insightful discussion on leveraging partnerships and alliances to achieve scalable growth. Russ and Don dive deep into how Endava, a leading technology services…
Mark Evan discusses how Direct Line pulled off the transition from the 'Wolf the Fixer' campaign to the 'Transformers' campaign. Check out the full episode on the Unicorny YouTube channel https://youtu.be/2qL8bAExI-M or on our website https://www.unicorny.co.uk/relaunch-of-a-decade-with-mark-evans/
Mark Evans talks about how curiosity is the number one tool in any decent marketer's toolbox. Check out the full episode on the Unicorny YouTube channel https://youtu.be/2qL8bAExI-M or on our website https://www.unicorny.co.uk/relaunch-of-a-decade-with-mark-evans/
Mark Evans, shares his experience of pitching and expresses his excitement of knowing he has have a winning idea. Check out the full episode on the Unicorny YouTube channel https://youtu.be/2qL8bAExI-M or on our website https://www.unicorny.co.uk/relaunch-of-a-decade-with-mark-evans/
Trust, according to Rachel Botsman's definition, is a comfortable relationship with the unknown. Mark talks about what the role of trust in Marketing is. Check out the full episode on the Unicorny YouTube channel https://youtu.be/2qL8bAExI-M or on our website https://www.unicorny.co.uk/relaunch-of-a-decade-with-mark-evans/
Mark discusses his experience in working with Marketing and non-Marketing CEOs. Check out the full episode on the Unicorny YouTube channel https://youtu.be/2qL8bAExI-M or on our website https://www.unicorny.co.uk/relaunch-of-a-decade-with-mark-evans/
Nicky talks about the importance of having confidence in your marketing initiatives and bringing the team along on the journey. Check out the full episode on the Unicorny YouTube channel https://youtu.be/276l7kHJhQg or on our website https://www.unicorny.co.uk/getting-giving-value-through-thought-leadership-with-nicky-davies/
Neil explains how adopting a positive-negative learning cycle, you can maintain motivation and encourage a healthy perspective on failure in your team. Check out the full episode on the Unicorny YouTube channel https://youtu.be/TgRFhZIFxj4 or on our website https://www.unicorny.co.uk/the-challenges-of-scaling-abm-with-neil-berry/
Neil Berry reflects on the challenges of navigating organizational changes and collaborating with sales teams. He also highlights the need to adjust quickly in response to shifting priorities within the company. Check out the full episode on the Unicorny YouTube channel https://youtu.be/TgRFhZIFxj4 or on our website https://www.unicorny.co.uk/the-challenges-of-scaling-abm-with-neil-berry/