In this episode of Unicorny, we dive straight into the second part of a conversation with host Dom Hawes and guest Daniel Priestley. As you listen, you'll discover the importance of creating assets that work for both your business and yourself. Daniel discusses his book, 24 Assets, which breaks down…
Daniel Priestley talks about the transformative value of bringing your personal brand to the workplace. Discover how the concept of a personal brand has evolved in the digital age and how it parallels the Hollywood model, where individuals with strong personal brands are sought after for collaborative projects. Check out…
Entrepreneur Daniel Priestley discusses why building a personal brand is not just a vanity project for executives and leaders—it's a strategic move with tangible benefits. Join us as we delve into the crucial objectives that a strong personal brand can fulfil for business leaders. From attracting top-tier talent who want…
Entrepreneur Daniel Priestley explores the fascinating connection between presidential elections and the future of marketing. The 2016 US presidential election witnessed the impact of events like Cambridge Analytica, propelling a seismic shift from traditional marketing to a data-driven landscape. Daniel looks ahead to the 2024 presidential election, predicting a monumental…
We've got entrepreneur royalty in the house this week. Tune on to hear our host [Dom Hawes] talk to acclaimed author, Daniel Priestley, about his super successful thought leadership bible and playbook, Key Person of Influence (KPI). Dom and Daniel talk personal branding and thought leadership in the digital age,…
Discover effective strategies for preparing businesses to navigate potential crises on social media. Learn about the importance of dedicated frameworks, proactive issue identification, and resource evaluation. Check out the full episode on the Unicorny YouTube channel https://youtu.be/ciETgCMDkTQ or on our website https://www.unicorny.co.uk/secrets-to-building-trust #marketing #socialmediamarketing #marketingstrategy #socialmediastrategy
In this episode of the Unicorny podcast, you'll hear host Dom Hawes interview Charlotte Lander, an expert in reputation management and crisis response strategies. Charlotte shares her insights and experiences, discussing the risks and opportunities that social media brings to organizations' reputation management. She highlights the importance of having a…
Charlotte Lander emphasizes the significance of clear escalation paths in management frameworks, simplifying stakeholder involvement through understanding assessment criteria and sliding scale categorization. Check out the full episode on the Unicorny YouTube channel https://youtu.be/ciETgCMDkTQ or on our website https://www.unicorny.co.uk/secrets-to-building-trust #marketing #socialmediamarketing #marketingstrategy #socialmediastrategy #crisismanagement
Charlotte Lander from Standard Chartered bank gives her insights on effective reputation management in today's culture. Uncover the importance of authentic leadership, transparent communication, and strategic crisis planning for senior executives. Check out the full episode on the Unicorny YouTube channel https://youtu.be/ciETgCMDkTQ or on our website https://www.unicorny.co.uk/secrets-to-building-trust #marketing #leadership #socialmediamarketing…
Scott shares an insightful approach to illustrate Agile practices. Delve into how this exercise acts as a potent analogy, enabling a deeper understanding of the importance of reducing work in progress and maximizing tangible deliverables in the Agile methodology. Check out the full episode on the Unicorny YouTube channel https://youtu.be/hqd8wYu7TaU…
In this episode, Dom is joined by IBM’s senior brand strategist, Scott Stockwell, to tackle what Marketing Week’s Editor-in-Chief, Russell Parsons, calls ‘today’s necessary mantra’: “doing more with less”. That's a meaningful mantra to marketers and we're seeing it everywhere right now. It’s the imperative coming down from on high,…
Scott Stockwell from IBM takes us through design thinking. Discover how this approach places the user experience at its core, emphasising human desires, technological feasibility, and economic viability. Check out the full episode on the Unicorny YouTube channel https://youtu.be/hqd8wYu7TaU or on our website https://www.unicorny.co.uk/todays-marketing-mantra #marketing #marketingstrategy #designthinking
How do you know when a piece of work is done? Scott discusses the core components of the Agile methodology—card, conversation, and confirmation—and their pivotal role in optimizing project efficiencies and delivering tangible customer value. Check out the full episode on the Unicorny YouTube channel https://youtu.be/hqd8wYu7TaU or on our website…
Steven Millman discusses the rapid advancement of technology and the evolution of predictive analytics. He emphasises the increasing importance of viewing AI technologies as a co-pilot, wherein these technologies are not replacing human jobs but rather aiding and enhancing human capabilities. Check out the full episode on the Unicorny YouTube…
In this episode of the Unicorny podcast, Dom Hawes talk to Steven Millman, Global Head of Research and Data Science at Dynata. The conversation focuses on the practical applications of AI in marketing and market research, including customer targeting, personalisation, and campaign optimisation. Steven and Dom discuss recommendation systems, AI…
Steve discusses the effective development of collaborative teams in the when building AI strategies in marketing. Emphasizing the importance of fostering collaboration between individuals from diverse skill sets such as data scientists, marketers, finance professionals, and technology experts, the speaker underscores the need for seamless coordination among these different teams.…
Steve Millman introduces a concept called "Driver Tags," developed by Bill Harvey, which involves associating specific thoughts and emotions with various types of content. Check out the full episode on the Unicorny YouTube channel https://youtu.be/NSvqq5jp3-8 or on our website https://www.unicorny.co.uk/2023-AI-marketing
Andrea tells us about "shadow marketing" where individuals or teams within a business set up their own marketing operations, feeling the existing structure isn't meeting their needs. Check out the full episode on the Unicorny YouTube channel https://youtu.be/7XgzN8MGT6c or on our website https://www.unicorny.co.uk/2023-marketing-transformation
Join the conversation on the challenges of delivering better results with limited resources. Andrea highlights the significance of having a clear plan and the ability to prioritize amidst the allure of new opportunities, along with the need for agility when necessary. Check out the full episode on the Unicorny YouTube…
Andrea Clatworthy from Fujitsu discusses the delicate balance between centralizing business decisions and the need for quick adaptability. With a focus on a hybrid approach, they emphasize the significance of centralization in some areas while advocating for flexibility in others. Check out the full episode on the Unicorny YouTube channel…
In this episode, we talk to Fujitsu’s Andrea Clatworthy as she explains taking on the position of the Head of Transformation. Marketing Transformation is the next big trend in B2B marketing and, just as they did with Account Based Marketing, it looks like Fujitsu is ahead of the pack again.…
Julian Thorne from Sub(x) discusses how AI can help nurture relationships by focusing on the "next best offer and next best action", tailoring communications with individuals based on their behaviour, interactions, and similarities with others, ensuring a more personalized and effective user experience. Check out the full episode on the…
Julian talks about how the transition from traditional split testing to AI tools is reshaping businesses' perception of user engagement. We discuss how AI, with its ability to analyse extensive data points, uncovers audience behaviour and assesses its value. Check out the full episode on the Unicorny YouTube channel https://youtu.be/3ePVuJgncnI…
Julian, the Chief Operating Officer of Sub(x), which specialises in conversion rate optimization (CRO), discusses how cutting-edge platforms like Sub(x) use historical and real-time data to predict user interactions. Check out the full episode on the Unicorny YouTube channel https://youtu.be/3ePVuJgncnI or on our website https://www.unicorny.co.uk/ai-cro