Videos

Short-term results or long-term trust? Can businesses achieve both without sacrificing credibility? In this episode of The Unicorny Podcast, Christine Alemany shares how brands can balance short-term performance goals with building lasting trust. We’ll explore why authenticity is essential for sustainable growth and examine real-world case studies, including Boeing’s pitfalls…

Catherine Reed reveals the 3 sneaky ways bias creeps into AI—and why marketers need to stay sharp due to: - Data Bias - Coding Bias - Prompting Bias Crazy fact: YouTube’s algorithm penalizes creators for crossing gender norms. 🤯 How’s that shaping your marketing? 🎙️ Watch the full episode of…

In this week’s episode, Catherine Reed shares simple ways to embrace AI—no matter your tech skills. From boosting productivity with tools like Asana to learning the art of AI prompts, it’s all about taking the first step. AI isn’t just for techies—it’s for YOU. Watch the full episode on YouTube…

Catch up on this week's episode with Catherine Reed to hear why Chat GPT’s massive training data leads to "strange beliefs." and how when "AI consumes the extremes—it’s no surprise when it acts oddly." Discover how this impacts marketers in the full episode on YouTube now! #AI #MarketingTips #LanguageModels #UnicornyMarketingShow

Marketing is changing fast, and AI is leading the charge. In this episode, Catherine Reed, Senior Marketing Director at SAP, joins Dom Hawes to discuss how AI is reshaping marketing operations. Catherine draws on her research into bias in AI to offer practical advice for marketers. Discover the benefits of…

Happy New Year! 🎉 As we dive into 2025, this episode of The Unicorny Podcast is packed with ideas to kick off the year with purpose. Rachel Fairley shares a behind-the-scenes look at her upcoming book, Rebrand Right, co-authored with Sarah Robb, designed to simplify marketing and tackle imposter syndrome.…

What do you get when you cross Unicorny bloopers with Dom?... A roasted potato🥔 Find out why, as Dom and the Unicorny crew celebrate Christmas with a few outtakes (kindly provided by Pete the editor) and a look at some of our favourite moments. Join us for a laugh and…

Rule #1: You’re NOT the customer.” 🚨 Your friends, mentors, or even SaaS experts can’t tell you if your product idea will succeed— but your customers can. So, who’s the first person you’ll talk to when testing a new idea? Drop your answers in the comments! 🎥 Full episode now…

💡 “Marketers and agency owners have entrepreneurial DNA.” In this week's Unicorny Marketing Show, David Hart explains why marketers and agency leaders are uniquely positioned to excel in the world of SaaS. Their grit, resourcefulness, and ability to build something from nothing set them apart—and make them prime candidates to…

🤔 Are you solving the right problem for the right customer? Dom Hawes and David Hart drop some hard truths about focusing on who actually holds the power in your business. Spoiler: It’s not always who you think! ✅ Don’t spend a year building something without asking your customers what…

"We spend so much time finding answers, but what about asking the right questions?" – David Hart 🔥 In this week's episode of The Unicorny Podcast, David Hart shares how shifting your mindset can transform your business journey. 👉 Want to know why marketers make incredible SaaS founders? And how…

Are marketers destined to be great SaaS founders? David Hart thinks so! In this episode, the co-founder of ScreenCloud and author of Productized shares how his marketing and agency background laid the foundation for scaling a SaaS business to over $20M ARR. What you’ll learn: • How marketers and agency…

Dr. Felipe Thomaz explains why brand distinctiveness defends your share, but differentiation drives your growth. 🎥Watch the full episode to master the art of balancing both: https://youtu.be/0Nc_UPMnilA #marketingtips #customergrowth #brandloyalty

On this week's episode of The Unicorny Marketing Show, Dr. Felipe Thomaz explains why chasing maximum reach might cost your brand more than it delivers. Learn why relevance beats reach and how to create campaigns that truly impact sales, growth, and long-term brand value. Watch the full episode: https://youtu.be/0Nc_UPMnilA #marketingstrategy…

What if maximising reach is costing your brand more than you think? In this episode, Dom Hawes sits down with Dr. Felipe Thomaz from Oxford's Saïd Business School to unpack the myth of reach-based marketing. Felipe’s latest peer-reviewed research dismantles the widely held assumption that "reach is king," proving instead…

Why Trust, Consistency, and Emotional Intelligence Matter in Marketing Leadership 👉 Key insights you don’t want to miss: - How emotional intelligence can elevate your leadership game. - The power of consistency in building credibility. - Lessons learned from long sales cycles and high-stakes sectors. 📺 Watch the full episode…

What does it take to create real value as a marketer? In this episode of The Unicorny Marketing Show, Rachel Fairley returns as host and welcomes Leo McCloskey, VP of Marketing at Echodyne, for a discussion on excelling in B2B marketing, government sales, and more. Leo shares how marketers can…

What happens when bold ideas meet business opportunity? When Silicon Valley Bank UK collapsed, OakNorth placed a bid to acquire it. But when the deal didn’t go through, the process lit a spark—what if they built a business banking service instead? In this episode, Valentina Kristensen takes us inside the…

Why do so many banks treat all businesses the same? 🤔 In our latest podcast, Valentina Kristensen from OakNorth explains how their team takes a fresh approach—breaking the economy into 274 subsectors to deliver personalized, effective banking solutions. From golf clubs to restaurants, every business gets the support it needs…

Join us for a compelling discussion with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank, as she unpacks the bank's innovative approach to SME banking. Learn how OakNorth tackles the "missing middle" with precision-focused segmentation and customer-first practices. Their work demonstrates how transparency, speed, and adaptability are reshaping expectations in…

🎙️ On the podcast this week, Dom breaks down why treating marketing as a revenue generator can backfire. 👉 Over-focusing on ROI? 👉 Making short-term decisions? 👉 Forgetting brand-building? That might be why your long-term growth stalls. Think of it like farming: you can’t harvest every month. What’s your take?…

100 episodes and counting! 🎉 The Unicorny Marketing Show just hit a major milestone—Episode 100! To mark this special occasion, we’re flipping the script: Rachel Fairley interviews Dom Hawes to unpack the journey so far. From navigating challenges to uncovering surprising lessons, this recap episode is full of candid moments,…

This episode marks a major milestone—100 episodes of The Unicorny Marketing Show! Dom Hawes takes the guest seat as Rachel Fairley revisits the podcast's journey, focusing on major lessons about marketing leadership, strategic growth, and more. Hear how early guests like Geoffrey Moore shaped the podcast and discover Dom’s views…

In today’s episode of The Unicorny Marketing Show, keynote speaker, author and trainer Tas Tasgal joins us to discuss the power of behavioural economics in B2B marketing. Tas explains why much of our decision-making is unconscious, defying logic and traditional models. Learn how System 1 and System 2 thinking, emotional…