Marketing Leadership Episodes
Demanding what's due: Are marketers under-rated and underpaid?
In this episode of Unicorny, Dom Hawes and guest Adrian Coxon, CMO of Exante, address the ongoing challenge of marketing being undervalued in businesses. The evidence? Many marketers are paid less than their peers. So how do ...
Must win battles for marketers
In this episode of the Unicorny podcast, Georgina Gilmore, an award-winning B2B marketer with over 30 years of experience, shares invaluable insights on the importance of human-centric marketing. Full of fun and smart stuff, ...
Big vs small: the marketing difference
In this episode of Unicorny, Emma Kriskinans, VP Global Marketing at Tyk, shares her insights on the differences between marketing in big corporations and start-ups. She draws from her career experience, transitioning from co...
Secrets of a brandmaster: beating brand enemies
This is an episode about the secrets of great marketing. Starring acclaimed marketing expert, Rachel Fairley , Dom and Rachel discuss the essence of marketing, the importance of customer needs, and maintaining brand promise t...
Rip up the rulebook: how to make marketing fit for the future
In this episode, two titans of B2B, Shane Redding and Chris Wilson join host, Dom Hawes, to kick off the year talking about a marketing reboot. But things don't go to plan. Shane and Chris disagree with Dom's premise from …
B2B Buyer Enablement, Community and Marketing Effectiveness
In this episode of Unicorny, the conversation with Richard O'Connor, CEO of B2B Marketing and Propolis, delves into the critical aspects of buyer enablement and marketing effectiveness in the B2B industry. Richard challenges ...
The B2B NBT? Marketing Transformation
The B2B NBT: Marketing Transformation In this episode, we talk to Fujitsu’s Andrea Clatworthy as she explains taking on the position of the Head of Transformation. Marketing Transformation is the next big trend in B2B marketi...
Value Creation the Private Equity Way (Part 2)
Value Creation the Private Equity Way This week, we're talking to Peter Russell-Smith about the evolving role of marketers, particularly in sustaining growth. We talk about the relationship between the CFO and the CMO, we get...
Value Creation the Private Equity Way (Part 1)
While others argue about the various merits of brand versus performance marketing (as though there are no other options), Unicorny’s editorial team looks at what lessons marketers can learn from the best value creators in the business world, the private …
Why is marketing being excluded? With Georgina Gilmore & Joel Harrison
Episode Description In this episode, host Dom Hawes meets Joel Harrison, and Georgina Gilmore and they discuss the role of marketing in mergers and acquisitions. They highlight the importance of involving marketing early in t...
CMO? You're Fired with Nick Eades
Episode Description This week on Unicorny, Dom is joined by co-host Shane Redding, owner of B2B Digital Marketing Consultancy Think Direct, to interview Nick Eades about how the role of Chief Revenue Officer (CRO) is beginnin...
Xmas Special: What Marketers Need To Think About This Christmas
2022 was a weird year for many businesses. As Christmas approaches things have got tougher, so in the special episode, I meet with marketing supremos Shane Redding and Nick Eades to discuss where the business of marketing is ...
CRM & Finding Purpose with Premium Credit's Adam Morghem
How can companies ensure they deliver an excellent experience that leaves customers delighted? Join Selbey Anderson’s Dom Hawes and BURN marketing’s David Rolfe as they meet Adam Morghem, Strategy, Marketing and Communication...