Videos

Feb. 14, 2025

Are you easy to work with?

Being great at your job isn’t enough—teamwork and communication are just as crucial. 🎙️Listen on all platforms or watch on YouTube - link in bio! #WorkplaceCulture #LeadershipTips #UnicornyMarketing Show

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Feb. 13, 2025

💡 Struggling to get your finance team on board?

Jules Berriff shares how understanding their mindset and presenting clear business cases can turn your ideas into action. 🎙️Listen on all platforms - link in the bio! #LeadershipTips #MarketingStrategy #BusinessAlignment #UnicornyMarketingShow

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Feb. 11, 2025

💼 B2B branding: more than just a “nice-to-have.”

Jules Berriff explains how a strong brand can safeguard your business during tough times. 🎙️Listen on all platforms or watch on YouTube - link in bio! #B2BMarketing #BrandMarketing #BrandStrategy #UnicornyMarketingShow

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Feb. 10, 2025

Investing in brand resilience

Jules Berriff from ESET shares her secrets to building a brand that thrives in tough times 💪 🎥 Watch the full episode on YouTube now- link in bio! #BrandBuilding #Leadership #Partnerships #WorkplaceCulture

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Feb. 10, 2025

From 4% awareness to industry icon: ESET’s brand resilience, trust, and growth with Jules Berriff

Building Brands That Resonate: Trust, Community, and Leadership Insights Welcome to this episode of The Unicorny Marketing Show, where Jules Beriff, UK Marketing Director at ESET, shares her expertise on creating resilient brands in a fiercely competitive market. In this conversation, Julie unpacks strategies for building brand awareness, nurturing community…

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Feb. 7, 2025

Stop relying on assumptions: why market research is critical

Camilla Davison shares why staying connected to customer insights is critical for growth. 🎙️Listen on all platforms or watch on YouTube - link in bio! #CustomerInsights #BusinessStrategy #MarketingTips #UnicornyMarketingShow

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Feb. 6, 2025

Marketing: The Hub of the Wheel 🎡

Camilla Davison makes a bold case for marketing as the central force in any organization. 🎙️Listen on all platforms or watch on YouTube - link in bio! #MarketingLeadership #businessgrowth #customercentric #UnicornyMarketingShow

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Feb. 4, 2025

🗝️The key behind innovation? Customer understanding!

In this week’s episode, Camilla Davison challenges traditional views of innovation. 🎙️Listen on all platforms or watch on YouTube - link in bio! #innovation #marketingstrategy #customervalue #customercentric #unicornymarketingshow

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Feb. 3, 2025

Marketing isn’t just tactics

Is marketing in the driver’s seat at your company—or just along for the ride? 🚗💨 🎥Watch the full episode on YouTube now- link in bio! #marketingstrategy #customercentric #marketinginsights #unicornymarketingshow

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Feb. 3, 2025

Constraints and creativity: how ZF's Camilla Davison unlocks business's toughest challenges

B2B Marketing Redefined: Customer Value, Strategy, and Leadership In this episode of The Unicorny Marketing Show, Dom speaks with Camilla Davison, Head of Global Marketing and Communications, Aftermarket at ZF, about the evolving role of marketing in delivering real customer value and driving organisational growth. What you'll learn: - How…

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Jan. 31, 2025

Want to lead, not just support?

Lisa Quest explains why business fluency is the key to becoming a strategic partner. Marketers who know last quarter’s sales, top clients, and key margins can shape conversations and decisions. 🎙️Listen on all platforms or watch on YouTube - link in bio! #MarketingLeadership #BusinessFluency #StrategicThinking #UnicornyMarketingShow

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Jan. 30, 2025

When Expertise Becomes a Marketing Hurdle

Expert in Your Field ≠ Expert Marketer 🤔 🎙️Listen on all platforms or watch on YouTube - link in bio! #MarketingLeadership #ProfessionalServices #TrustTheExperts #UnicornyMarketingShow

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Jan. 28, 2025

From Tactics to Strategy: Marketing as a Thought Partner 💡

Lisa Quest explains why marketing teams in professional services have the power to accelerate growth when they step up as thought partners. 🎙️Listen on all platforms or watch on YouTube - link in bio! #BusinessGrowth #MarketingLeadership #ProfessionalServices #UnicornyMarketingShow

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Jan. 27, 2025

Marketing- the ultimate translator and growth driver

In this week’s episode of The Unicorny Marketing Show, Dom Hawes chats with Lisa Quest, a top leader from Oliver Wyman, about: - Marketing as the translator between financial goals and strategy. - Building resilient marketing teams for long-term impact. - Tailoring value measurement for both public and private sectors.…

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Jan. 27, 2025

Marketing: the strategic powerhouse many businesses are missing with Lisa Quest

Marketing is much more than creative campaigns. What if it could be the ultimate bridge between leadership and growth? Discover how to reposition your marketing team in this episode of The Unicorny Marketing Show with Lisa Quest, Partner, Head of UK&I, Co-Head of Government and Public Institutions - Europe at…

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Jan. 24, 2025

💡 Your platform data holds the key to smarter decisions.

Jazz Aujla explains how understanding customer behaviour helps you refine marketing and improve products. Invest in tools, analyse, and grow. 🎙️Listen on all platforms or watch on YouTube - link in bio! #CustomerInsights #ProductStrategy #MarketingGrowth #UnicornyMarketingShow

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Jan. 23, 2025

💸 The cost of ignoring your customers? A LOT.

Jazz Aujla explains: - Assumptions = wasted R&D, failed launches, and lost revenue. - Marketing belongs at the decision table. - Don’t leave money on the table—start with your customers’ needs. 🎙️Listen on all platforms or watch on YouTube - link in bio! #UnicornyMarketingShow #CustomerFirst #BusinessGrowth #MarketingTips

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Jan. 21, 2025

💬 Have you asked your customers what they really want?

Jazz Aujla breaks down how businesses lose their customer focus—and how to fix it. Stay connected, ask questions, and succeed. 🎙️Listen on all platforms or watch on YouTube - link in bio! #UnicornyMarketingShow #CustomerFocus #BusinessGrowth #MarketingTips

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Jan. 20, 2025

📢 Think you know your customers? Think again.

This week on the Unicorny Marketing Show, Jazz Aujla breaks down: - Why customer assumptions = lost revenue. - How clunky processes lead to “dirty data.” - The power of starting “outside in” in your marketing. 🎥 Watch the full episode on YouTube now- link in bio! #CustomerFirst #MarketingTips #UnicornyMarketingShow

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Jan. 20, 2025

Underestimating customers: the costly mistake businesses make with Jazz Aujla

Why do so many businesses fail to connect with their customers? In this episode of The Unicorny Marketing Show, Jazz Aujla, global head of digital marketing at Euromonitor International, explains why businesses often underestimate their customers and how to avoid costly missteps. What you'll learn: - The dangers of underestimating…

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Jan. 17, 2025

Trust issues with Google? 🚨

From employee protests to user concerns, Christine Alemany and Dom Hawes discuss what’s at stake for the tech giant. 🎙️Listen on all platforms or watch on YouTube - links in bio! #Google #BrandMarketing #BrandTrust #PR #UnicornyMarketingShow

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Jan. 16, 2025

Want to boost brand trust? Consistency is key 🗝️

From unified messaging to delivering on promises, Christine Alemany explains how these small actions lead to big results. 🎙️Listen on all platforms or watch on YouTube - links in bio! #BrandMarketing #BrandTrust #MarketingHacks #UnicornyMarketingShow

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Jan. 14, 2025

Startups: Grow Fast or Grow Smart?

Startups often walk a tightrope between scaling fast and building for longevity. Christine Alemany shares her insights on finding this balance for businesses aiming to thrive. 🎙️Listen on all platforms or watch on YouTube - links in bio! #StartupGrowth #BusinessStrategy #UnicornyMarketingShow

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Jan. 13, 2025

“Break trust, and you might just break the business.” 💔

Curious to know why trust is your most valuable business asset? 🎥Watch the full episode on YouTube now- link in bio! #Marketing #BrandMarketing #PR #BrandTrust #Leadership #UnicornyMarketingShow

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