Julian Thorne
COO
Julian Thorne is the Chief Operations Officer of Sub(x), a marketing technology provider that uses AI automation to drive revenue, growth and customer acquisition for digital subscription businesses.
Prior to joining Sub(x) Julian was the Chief Customer Officer of Future plc responsible for all direct customer revenues worldwide including subscription revenues. Julian has previously held various senior executive positions including, CCO of Dennis Publishing, CEO of Dovetail Services and Marketing Director at Saga. Julian also founded The Big Wheel Consultancy which specialised in providing marketing consultancy and data insight services to businesses seeking to maximise their membership and/or subscription revenues .
He is a Fellow of the Institute of Direct and Digital Marketing.
24. A/B seeing ya! Is AI the end of split testing?
A/B seeing ya! Is AI the end of split testing? This episode might just blow your mind. It's all about the future of marketing and how AI is going to revolutionise conversion rate optimisation (CRO). In the conversation, host ...