Joel Harrison is Editor-in-Chief and co-founder of B2B Marketing, and Community Leader for Propolis, the exclusive community intelligence platform for B2B marketers. Propolis's mission is to enable practitioners to learn, collaborate and succeed, and help them ensure marketing evolves as the key growth driver for their organisations. Joel is also a regular speaker, panel host and serial podcast guest. He has spoken at inhouse marketing team meetings for the likes of O2, EY, Fujitsu, PWC, Experian, HPE, Thomson Reuters, Barnett Waddingham, Accenture, Oliver Wyman, Syngenta Autodesk and Domino Printing. Joel launched B2B Marketing as a magazine back in 2004, and continues to play a key role in B2B Marketing's market-leading events programme, which includes Ignite UK and US, The B2B Marketing Awards, The Global ABM Conference and Martechopia.
Episode Description In this episode, host Dom Hawes meets Joel Harrison, and Georgina Gilmore and they discuss the role of marketing in mergers and acquisitions. They highlight the importance of involving marketing early in t...