Tired of all the AI buzz? You're not alone. From LinkedIn blaggers claiming monumental successes overnight to the looming dread of AI replacing marketers by 2025, there's a lot to digest. But is there any truth to the hype around tools like ChatGPT …
What can marketers learn from the private equity playbook? Marketers should lead the way in creating value because marketing is the value creation engine in every business. So, while others argue about the various merits of brand versus performanc…
Marketing within compliance isn’t a Mission Impossible Marketing products and services in regulated or heavily legislated markets comes with unique challenges and complexities. To many, creating a buzz and being creative in such circumstances…
Operating in complex markets often requires collaboration with other businesses to satisfy a customer’s whole need. This is nothing new. Geoffrey Moore wrote about the importance of whole product marketing in his seminal book Crossing the Chas…
Mergers and Acquisitions (M&A) are tricky and detailed processes that require meticulous planning, strategic alignment, and seamless communication among all stakeholders. Contrary to common belief, marketing plays a pivotal role in this process …