Thoughts, observations and takeaways from our episodes
April 6, 2023
Whole Product Marketing at Endava
Operating in complex markets often requires collaboration with other businesses to satisfy a customer’s whole need. This is nothing new. Geoffrey Moore wrote about the importance of whole product marketing in his seminal book Crossing the Chas…
March 30, 2023
The Role of Marketing in M&A Success
Mergers and Acquisitions (M&A) are tricky and detailed processes that require meticulous planning, strategic alignment, and seamless communication among all stakeholders. Contrary to common belief, marketing plays a pivotal role in this process …
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