We're going to change things up a little again in this episode. Since December, we've looked at marketing disruptive technologies in a few of our episodes, including two epic shows with the legendary Geoffrey Moore.
When we spoke to him about marketing to an early market, he told us about the need to educate.
Today we're going to dig into one company's campaign to educate the early market that is, electronic vehicles. We meet Neill Emmett former Head of Marketing at LeasePlan, a business that manages over 3.3 million vehicles across 44 countries.
What can you expect?
Cold hard facts, insights, takeaways and tips straight from the Unicorny's mouth. What really strikes me as Neill's story unfolds is how central research is to his decision making and planning. Research threads all the way through the various parts of his story, and although we won't dwell too much on it, listen for how he repurposes the analysis and results to drive internal communications, too.
Research. We all talk about it, but how many of us do enough? Be honest. Do you?
Check out more at https://www.unicorny.co.uk