Unicorny
Welcome to Unicorny a podcast about strategy, innovation, business, marketing and more. We explore how people like you and me create value, how we build innovating into a muscle memory, how we seek and defend competitive advantage and more.
We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value.
New episodes are released on Tuesdays.
Recent Episodes
112. From 4% awareness to industry icon: ESET’s Jules Berriff reveals the secrets to brand resilience, trust, and long-term growth
111. Constraints and creativity: how ZF's Camilla Davison unlocks business's toughest challenges
110. Marketing: the strategic powerhouse many businesses are missing with Lisa Quest
109. Underestimating customers: the costly mistake businesses make with Jazz Aujla
108. Break trust? Break the business. Why brand is your most valuable asset with Christine Alemany
107. Lessons about AI bias and what it means for businesses with marketing supremo Catherine Reed from SAP
106. What you need to know for marketing in 2025 and what you've got to look forward to with Dom and Rachel
105. The Unicorny Christmas show and tell with the whole gang
104. Why marketers make the best startup founders with David Hart
103. Why commonly accepted "science" could cost your brand millions with Felipe Thomaz
102. Marketing leadership: Advancing with emotional intelligence
101. How OakNorth disrupts - the inside story
Recent Blog Posts
Optimising Resources through 'Doing Different with Less'
As marketers, we're constantly being harangued, nay insulted, to "do more with less". Insulted? Yes. It's as stupid and inane a saying as less is more and it's generally used by those who use budgets to rule. You can't 'do more with less' any more t…
Mastering Chaotic Markets with Advanced Management Techniques
Right now, if you're in B2B, your market probably reminds you of a raging sea. Together, we have to ride out the storm, but it's never been harder. We've suffered wave after wave of cuts, uncertainty and delays. The budget is released, not it's not.…
Purposeful Growth: The Key to Scaling with Impact
Growth isn't just about getting bigger, it's also about getting better. According to Dominic Rodgers, Head of Marketing at Frog Capital, if you want your business to thrive, you need more than just profit. You need purpose. Enter purposeful growth,…