In this episode of the Unicorny Marketing Show, we explore B2B digital marketing strategies and the role of AI in B2B marketing with Mark Larwood (over 25 years B2B technology and telecoms, with ALL the big names).
What You’ll Learn in This Episode:
• Missed B2B Marketing Trends: Learn about things few others are talking about… that might just be your markers of success.
• Effective B2B Marketing Techniques and M&A: Mark shares practical advice on building a brand, growing through acquisitions, and balancing short-term and long-term goals.
• Using AI to Drive Creativity: Discover how Cloud Clever is using AI to handle routine tasks, enabling teams to focus on high-impact, creative work.
• Building a Winning Marketing Team: Learn Mark’s approach to structuring a team for growth and agility.
This episode is packed with actionable insights for anyone in B2B marketing or looking to scale their business with innovative strategies.
Subscribe and tune in to unlock the tools and tactics that will keep your brand competitive in 2024 and beyond!
Links:
Full show notes: https://www.unicorny.co.uk
Mark Larwood: https://www.linkedin.com/in/marklarwood
Website: https://cloudclevr.com
Sponsor: https://selbeyanderson.com
0:00 Introduction to the episode
2:15 Mark's Journey in B2B Marketing
5:38 The Importance of Patience in Marketing
6:50 How to Prioritise High Workloads
10:37 Balancing the Long Term with the Short Term
14:33 Integrating Acquired Businesses
16:13 Balancing Centralisation and De-centralisation
19:06 Managing Short Term in Sales Vs Long Term in Marketing
23:33 How Marketing Can Help Business Adopt Innovation
24:48 OKRs Vs KPIs
27:00 Building Effective Teams
32:18 Advice to Scaling Businesses
35:34 Final Thoughts on Time and Patience
36:25 Conclusion