In today’s episode of The Unicorny Marketing Show, keynote speaker, author and trainer Tas Tasgal joins us to discuss the power of behavioural economics in B2B marketing.
Tas explains why much of our decision-making is unconscious, defying logic and traditional models. Learn how System 1 and System 2 thinking, emotional triggers, and storytelling can transform your marketing strategy.
Discover how brands can stand out by leveraging the pratfall effect and why embracing imperfection and playfulness resonates more with audiences than pursuing perfection.
What You’ll Learn:
• How System 1 and System 2 thinking shapes customer decisions
• The role of emotions in branding and why “perfection” doesn’t resonate
• Practical applications of behavioural science in B2B marketing
• Why flexibility in messaging is more effective than rigid frameworks
Tune in, and if you enjoy the episode, please like and subscribe to stay updated with our latest marketing insights.
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Links:
Full show notes: https://www.unicorny.co.uk
Anthony "Tas" Tasgal: https://www.linkedin.com/in/tastasgal
Sponsor: https://selbeyanderson.com
0:00 Intro
1:08 Tas's journey from classics to advertising
3:00 Behavioural economics: a new perspective
6:05 The incredible story of Phineas Gage
13:36 Reframing: Volkswagen case study
21:35 Principle 1: We are mostly unconscious
32:35 Principle 4: Some questions for market research
39:55 Conclusion and Key Takeaways
#marketingpsychology #behaviouraleconomics #b2bmarketing