Duncan Daines

Duncan Daines Profile Photo

Group Head of Engagement / CMO

I am a proven, competent professional with 27 years’ experience of working with Chief Executive's and Business Leaders in a variety of different roles to deliver change initiatives and growth in key segments.

Key achievements to date within my current role:

- working with the CEO & COO to develop and deliver a post COVID-19 focus for growth strategy leading to a 33% ($55.1M) increase in GP for FY22
- leading an organisational change programme supporting the focus strategy resulting in three SBUs
- leading and winning a c£65M 7 year contract in a key growth sector for Gama Aviation's Special Mission SBU
- leading the company’s approach to GHG reduction including devising Project Element Six, the pathway to net Zero

To achieve this, and by my nature, I like to form teams, binding complementary skills around me to deliver complex programmes. My leadership style has been described as ‘quietly driven’ reflecting a tendency to actively listen, ask pertinent questions to cross check my understanding and then formulate a view with my team on a particular problem or challenge. Working, as I have with Executive teams, I recognise the need for managing upwards and continually communication during change programmes.

June 13, 2024

63. Market share masterclass: blending organic growth and M&A

In part two of Rachel Fairley's discussion with Duncan Daines, Head of Engagement at Gama Aviation, she explores the intricacies of growing market share and connecting marketing to business outcomes. Duncan shares his unique ...
June 11, 2024

62. Segmentation secrets: precision marketing in niche markets

In this episode, Duncan Daines, Group Head of Engagement at Gama Aviation, shares his perspectives on aligning marketing strategies with commercial outcomes, the evolving role of agencies, and the importance of segmentation. ...