Rachel Fairley
63. Market share masterclass: blending organic growth and M&A
In part two of Rachel Fairley's discussion with Duncan Daines, Head of Engagement at Gama Aviation, she explores the intricacies of growing market share and connecting marketing to business outcomes. Duncan shares his unique ...
62. Segmentation secrets: precision marketing in niche markets
In this episode, Duncan Daines, Group Head of Engagement at Gama Aviation, shares his perspectives on aligning marketing strategies with commercial outcomes, the evolving role of agencies, and the importance of segmentation. ...
61. Unlock the secret to beating imposter syndrome in branding
In this episode of Unicorny, guest host Rachel Fairley and brand strategist Sarah Robb tackle the challenges of imposter syndrome in marketing and the confusion caused by jargon. They discuss practical ways to simplify langua...
60. Cut the Jargon: Simplifying brand strategy for better results
In this episode of Unicorny, Rachel Fairley kicks Dom out of the studio to meet brand expert, Sarah Robb. Together, they discuss the essential elements of creating a brand that genuinely reflects its purpose. Discover how ali...
38. Secrets of a brandmaster: beating brand enemies
This is an episode about the secrets of great marketing. Starring acclaimed marketing expert, Rachel Fairley , Dom and Rachel discuss the essence of marketing, the importance of customer needs, and maintaining brand promise t...