Technology Marketing Episodes
109. Underestimating customers: the costly mistake businesses make wi…
In this episode, Jazz Aujla, global head of digital marketing at Euromonitor International, shares her insights on aligning marketing efforts with customer needs. From her journey starting in research at Deloitte to a leader ...
107. Lessons about AI bias and what it means for businesses with mark…
Catherine Reed, Senior Marketing Director at SAP and PhD candidate in bias and AI for marketing, shares her expertise on using AI to enhance marketing strategies. Together with Dom Hawes, Catherine discusses the practical ben...
89. 'Stack ranking': how to prioritise accounts for maximum gain
In Part 2 of our conversation with Clare Jones, CMO of System C, we explore the challenges of rebranding, maintaining brand integrity, and the strategic art of prioritising customers. Clare shares her experience of unifying m...
42. Emotions, motivators and drivers: what matters most in marketing
Today's show is a little different. It's not your standard interview style discussion, because today's guest is not our standard guest. He is an Emmy Award winner, an entrepreneur, inventor, and researcher. He's a master of a...
32. Crossing the Chasm with Geoffrey Moore
In this episode of the Unicorny podcast, author and speaker Geoffrey A. Moore draws on the feted work in his book Crossing the Chasm. Moore addresses the challenges encountered by B2B marketers and makes the case for marketing activities to be aligned to the technology adoption lifecycle.
17. How Partnerships help you Scale with Don Campbell
Episode Description This week, Dom is joined by Russ Powell, MD at Sharper B2B Marketing and Don Campbell, Head of Alliance and Partner Marketing a Endava to talk about using partnership and alliances to scale. The core of to...
12. Secrets to Scaling B2B Tech with John Watton
Episode description: This week on Unicorny, Dom is joined by co-host Adam Greener from Digital Radish, to interview John Watton, VP of marketing for VMware. Today’s big topic is how to scale a B2B tech business. In the conver...