AI In Marketing Episodes
107. Lessons about AI bias and what it means for businesses with mark…
Catherine Reed, Senior Marketing Director at SAP and PhD candidate in bias and AI for marketing, shares her expertise on using AI to enhance marketing strategies. Together with Dom Hawes, Catherine discusses the practical ben...
79. Sounds like marketing sci-fi, is the future
In this episode of Unicorny, Dom Hawes continues his conversation with Steven Millman about the transformative potential of AI and quantum computing. They focus on the evolution from artificial general intelligence (AGI) to a...
78. Fry your brain: Quantum computing, AI and marketing
Discover the future of marketing with Dom Hawes and guest Steven Millman as they discuss the implications of quantum computing and advanced AI. Learn how these technologies will transform creative development, hyper-personali...
49. Beyond Faster Horses (2 of 2): AI's Impact on Search and the Digi…
In this compelling continuation of Unicorny's exploration of AI in marketing, Dom Hawes returns with part two of his discussion with Steven Millman and Jonathan Harris. Building on the insights from part one, this episode del...
48. Beyond Faster Horses (1 of 2): AI's Role in Disrupting Marketing
Join Dom Hawes as he dives deep into the transformative role of AI in marketing with industry experts Steven Millman and Jonathan Harris. Discover the metaphorical shift from "building faster horses" to "creating cars," illus...
Innovation in action with Michelle Booth (Bonus)
When Michelle Booth joined us in the studio to talk about marketing transformation, product incubation and agile and marketing in action, we closed the show with a discussion around a PEST analysis like we sometimes do (Polit...
42. Emotions, motivators and drivers: what matters most in marketing
Today's show is a little different. It's not your standard interview style discussion, because today's guest is not our standard guest. He is an Emmy Award winner, an entrepreneur, inventor, and researcher. He's a master of a...
26. "It’s a language model, stupid". How marketing should and shouldn…
In this episode of the Unicorny podcast, Dom Hawes talk to Steven Millman , Global Head of Research and Data Science at Dynata. The conversation focuses on the practical applications of AI in marketing and market research, in...
24. A/B seeing ya! Is AI the end of split testing?
A/B seeing ya! Is AI the end of split testing? This episode might just blow your mind. It's all about the future of marketing and how AI is going to revolutionise conversion rate optimisation (CRO). In the conversation, host ...
21. AI. Everything, Everywhere, All at Once
AI. everything, everywhere, all at once This is a podcast about AI, specifically large language model AI. Before you switch off, I know there is already a lot of content on the Internet about artificial intelligence, particul...