Emma Kriskinans tells us the significance of brand awareness for scale-up businesses and how larger corporations leverage their brand reputation to attract talent and customers.
Discover the importance of crafting a distinctive brand identity and standing out in a competitive market. Learn how prioritizing brand strategy can enhance market traction and drive growth for scale-ups aiming to expand their presence.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/cmTSY9TkidQ or on our website https://www.unicorny.co.uk/EP40-big-vs-small/.