Happy New Year! 🎉 As we dive into 2025, this episode of The Unicorny Podcast is packed with ideas to kick off the year with purpose.
Rachel Fairley shares a behind-the-scenes look at her upcoming book, Rebrand Right, co-authored with Sarah Robb, designed to simplify marketing and tackle imposter syndrome.
Dom Hawes and Rachel also unveil their big plans for the podcast in 2025, including the much-anticipated “27 States” framework—a fresh approach to marketing strategy.
Here’s what you’ll learn:
- The story behind Rachel’s new book and what it aims to achieve.
- Insights from this year’s format experiments and what’s changing next year.
- Key focus areas for marketers in 2025.
- Why strategic frameworks like “27 States” will shape marketing conversations in the year ahead.
Kick off the year with fresh ideas and exciting updates from The Unicorny Marketing Show team!
Links:
Full show notes: https://unicorny.co.uk
Dom Hawes: https://www.linkedin.com/in/dominichawes
Rachel Fairley: https://www.linkedin.com/in/rachelfairley
Sponsor: https://selbeyanderson.com
00:00 Intro
04:10 Rachel’s new book: Re-brand Right
10:07 Course launch
17:05 A year of experiments
21:00 Expanding the podcast format
26:33 27 States… coming soon
40:10 What marketers need to think about in 2025
#businessgrowth #marketingstrategy #marketingleadership