Memory drives decisions— so when it comes to marketing what do your customers really remember? Cognitive neuroscientist Carmen Simon emphasizes the power of distinctiveness. But there’s a catch: distinctiveness only works when it emerges from a pattern. It’s not just about being different for the sake of it. Your content needs to stand out but still feel connected to a recognizable narrative. So, next time you plan your marketing, ask yourself: How distinct is your message within the patterns your audience already knows?
Watch the full episode for more marketing insights! 🎙️
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