Author Geoffrey Moore discusses the limitations of traditional MQL strategies and the challenges of promoting emerging concepts without established budgets or categories. Uncover the importance of thought leadership and visionary storytelling in kickstarting the next paradigm shift in marketing. Don't miss this insightful glimpse into the future of marketing strategies!
Check out the full episode on the Unicorny YouTube channel https://youtu.be/CTWy2sgvA74 or on our website https://www.unicorny.co.uk/crossing-the-chasm-dec23/.
#marketing #thoughtleadership #BusinessInsights