Rachel Fairley delves into the core principles of customer satisfaction and retention.
Rachel highlights the importance of being present in customers' minds even outside of buying moments, emphasizing the need for seamless purchasing experiences and post-purchase support.
By focusing on these key aspects—presence, ease of purchase, and post-purchase assistance—businesses can enhance their relationship with customers and foster long-term loyalty.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/D805Z0JBU8E or on our website https://www.unicorny.co.uk/EP38-brand-enemies-rachel-fairley/.