Rachel Fairley underscores the need for setting high expectations for marketing to fulfil its role effectively in understanding customers and creating value.
Rachel highlights the crucial role of aligning the CEO's vision with market needs to drive success.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/D805Z0JBU8E or on our website https://www.unicorny.co.uk/EP38-brand-enemies-rachel-fairley/.