This is a show all about value innovation, or what INSEAD professors Chan Kim and Renée Maugborgne call Blue Ocean Strategy.
You’re about to hear an incredible interview with Jet Blue Airline’s General
Manager Europe, Maja Gedosev and Selbey Anderson’s Sophy Norris. Together, we explore the amazing ascent of JetBlue through the Product, Price, Place, Promotion lens of the Marketing Mix.
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Check out all episodes and more at www.unicorny.co.uk