Use a due diligence approach on your competitors

Peter Russell-Smith tells Dom Hawes on the Unicorny podcast that marketers should be using a due diligence style approach to understand their competitor capabilities. In the short clip, he explains that doing this can help you understand where their weaknesses are.

Check out the full episode on the Unicorny YouTube channel https://youtu.be/aymOfjORoxc or on our website https://www.unicorny.co.uk/private-equity-playbooks-1/