Dive into the core of a marketer's arsenal— the experimentation mindset. While A/B testing and micro-level campaigns are commonplace, this video challenges the absence of strategic experimentation.
Joerg Klueckmann emphasizes the CMO's role in envisioning the next big thing for the company beyond just marketing. Uncover the need for marketers to think strategically, differentiating and making a mark in the sea of sameness.
Join the conversation on standing out in the ever-evolving landscape! Check out the full episode on the Unicorny YouTube channel https://youtu.be/lnbHW5GDSV8 or on our website https://www.unicorny.co.uk/dont-be-dull-b2b-different.