This episode marks a major milestone—100 episodes of The Unicorny Marketing Show! Dom Hawes takes the guest seat as Rachel Fairley revisits the podcast's journey, focusing on major lessons about marketing leadership, strategic growth, and more.
Hear how early guests like Geoffrey Moore shaped the podcast and discover Dom’s views on why ROI can be misleading when evaluating marketing. The episode also explains why brand strategy should often operate outside the typical marketing structure and shares how marketing has evolved with the rise of AI and digital tools.
What you'll learn:
• Why it's beneficial to treat brand strategy separately from marketing departments.
• The potential pitfalls of viewing marketing strictly as a profit centre.
• How long-term strategic value in marketing can differ from immediate, measurable results.
• Reflections on balancing AI integration with foundational strategies.
For anyone looking to sharpen their approach to marketing, this episode is filled with practical perspectives.
0:08 The Importance of Marketing in Business
6:01 The Evolution of the Podcast
9:26 The Evolution of Marketing Thought
16:41 The Role of Marketing in Business Strategy
21:06 Rethinking ROI in Marketing
26:32 The Shift from Agency to In-House Marketing
31:30 Shifting Perspectives on Specialism in Business
38:41 Future Episodes: 27 states
44:36 Navigating Disruption: Understanding Market Dynamics
46:17 The Complexity of Marketing
53:50 Understanding Marketing Measurements
56:57 Reflections on Guests and Future Interviews
#MarketingLeadership #StrategicMarketing #BusinessGrowth #AIInMarketing