Why do so many businesses fail to connect with their customers?
In this episode of The Unicorny Marketing Show, Jazz Aujla, global head of digital marketing at Euromonitor International, explains why businesses often underestimate their customers and how to avoid costly missteps.
What you'll learn:
- The dangers of underestimating your customers.
- How to transform your marketing strategy with the right tech stack.
- Practical tips for keeping CRM data clean and actionable.
- Why data integration is essential for sustainable growth.
- The role of AI in marketing and human insights.
Jazz offers real-world examples of why understanding your customers’ pain points is the first step toward creating value.
Whether you’re a startup or an established business, her advice will help you rethink your marketing technology and build solid foundations for growth.
Links:
Full show notes: https://unicorny.co.uk
Guest Name: https://www.linkedin.com/in/jazzaujlalondon/
Sponsor: https://selbeyanderson.com
0:00 Intro to Jazz Aujla
05:00 Understanding customers
15:04 Building your martech foundations properly
21:24 Understanding customers success and data analytics
31:55 Tech setup and team management
37:00 Managing your data
43:47 Dom’s wrap up of the episode
#crm #businessgrowth #dataanalytics #marketingautomation #martech