Geoffrey Moore delves into his strategic Bowling Alley model for business growth! Start as a nimble player, focusing on dominating a specific market segment proportional to your size. Embrace the 'fish to pond ratio' concept—ensuring your market presence is dominant at all times.
Uncover why this approach is the most reliable play in high tech and propel your company forward!
Check out the full episode on the Unicorny YouTube channel https://youtu.be/CTWy2sgvA74 or on our website https://www.unicorny.co.uk/crossing-the-chasm-dec23/.