On this episode of the Unicorny podcast we delve into the dynamic challenges faced by businesses operating within the long tail of the market.
Guest, David van Schaick emphasizes the need for these businesses to adapt their approaches from traditional capability-based descriptions of agencies to framing themselves as specialists in delivering specific outcomes.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/uksTwsbBHy0 or on our website https://www.unicorny.co.uk/ep37-profitable-growth/.