In this episode of Unicorny, Michelle Booth reveals the importance of research and how leveraging data was an important step in tackling a massive problem: financial instability.
Learn how her team dug deep to understand the target audience of the innovative banking product, Bó, and their financial behaviour.
Check out the part 1: https://youtu.be/LazEO0soDvs, part 2: https://youtu.be/SuWUg5-mrQ8 and the bonus episode: https://youtu.be/9nlJvw_Fv9I or on the Unicorny YouTube channel or on our website https://www.unicorny.co.uk/