In this episode of the Unicorny podcast, you'll hear host Dom Hawes interview Charlotte Lander, an expert in reputation management and crisis response strategies. Charlotte shares her insights and experiences, discussing the risks and opportunities that social media brings to organizations' reputation management.
She highlights the importance of having a credible and authentic leader at the forefront of communication during crises, using real-life case studies to illustrate her points. Charlotte also emphasizes the value of social media in building trust and authenticity for businesses, as well as the significance of senior leaders' presence on social media.
Throughout the conversation, you'll gain practical advice and best practices for navigating reputation management in the age of social media. Whether you're a senior leader or executive responsible for managing reputation and crisis situations or simply interested in understanding the impact of social media on organizations, this episode is a must-listen.
Check out all episodes and more at www.unicorny.co.uk
#marketing #leadership #socialmediamarketing #marketingstrategy #crisismanagement