Richard O'Connor emphasises the need for marketers to break the language barrier by understanding what truly concerns the CFO, the finance function, and the CEO. In businesses where marketers ascend to the role of CEO, a deeper understanding might be fostered. However, broadly speaking, the universal concerns are growth and the effective execution of the strategy.
Learn why it's important to bridge the language gap for effective communication and strategic alignment.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/bw4LuU0Tz_8 or on our website https://www.unicorny.co.uk/buyer-enablement-dec23.