Peter Russell-Smith highlights the common misperception about marketing qualified leads (MQLs) and the historic tension between sales and marketing. Peter emphasizes the importance of focusing on the conversion of MQLs to SQLs (Sales Qualified Leads).
Check out the full episode on the Unicorny YouTube channel https://youtu.be/Qa1VuH7coFQ or on our website https://www.unicorny.co.uk/private-equity-playbooks-2/