Joerg Klueckmann from Finastra reflects on marketing's shift from art to data-driven science. Explore challenges in corporate innovation—how unique ideas can face resistance and the struggle to quantify success. Joerg emphasises the need for a delicate balance between creativity and measurable outcomes.
Whether you're a marketing pro or an aspiring innovator, gain valuable insights into striking the right balance! Check out the full episode on the Unicorny YouTube channel https://youtu.be/lnbHW5GDSV8 or on our website https://www.unicorny.co.uk/dont-be-dull-b2b-different.