Richard O'Connor, CEO of B2B Marketing sheds light on the common pitfalls in the procurement process for marketing services. Non-specialist procurement professionals often approach it with a one-size-fits-all mentality, resembling the buying process for tangible goods like containers of potatoes.
Discover why marketing services require a different approach and why the initial cost conversation is crucial. Learn from a seasoned expert who emphasizes the importance of putting price into the context of value without being apologetic.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/bw4LuU0Tz_8 or on our website https://www.unicorny.co.uk/buyer-enablement-dec23.
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