In this episode of Unicorny, Dom Hawes speaks with April Dunford, a leading expert in B2B tech marketing and the author of "Obviously Awesome" and "Sales Pitch". They explore the complexities of effective product positioning.
April highlights typical pitfalls, such as the shortcomings of traditional positioning statements and the critical nature of understanding the knowledge gap between existing customers and new prospects.
This episode provides actionable strategies for rethinking positioning to ensure your product is clear and compelling.
-Learn the five crucial components of effective positioning.
-Understand why traditional positioning statements are often inadequate.
-Discover how to identify and address gaps in your product positioning.
-Gain tips on creating a clear and compelling value proposition.
-Hear examples of successful repositioning strategies.
Don't miss these practical strategies to improve your product positioning and achieve market success. Listen now to elevate your marketing approach.
Check out more at https://www.unicorny.co.uk/reposition-for-victory/