Marketing is much more than creative campaigns. What if it could be the ultimate bridge between leadership and growth?
Discover how to reposition your marketing team in this episode of The Unicorny Marketing Show with Lisa Quest, Partner, Head of UK&I, Co-Head of Government and Public Institutions - Europe at Oliver Wyman.
What You’ll Learn:
- The untapped power of marketing strategy as a translator for financial goals.
- Why resilience is the key to surviving resistance in traditional organisations.
- How to tailor marketing’s value to align with public and private leadership goals.
Watch now to learn how you can redefine your marketing team as a driver of growth and strategy.
Links:
Full show notes: https://unicorny.co.uk
Guest Name: https://www.linkedin.com/in/lisa-quest-8a383323
Sponsor: https://selbeyanderson.com
0:00 Intro to episode
4:21 From afterthought to anchor: marketing’s role in strategy
12:07 The ROI dilemma: speaking your leader’s language
23:17 The tug of war: building brands in a quarterly world
28:23 From budget cut to business driver
33:53 Marketer’s road to leadership
37:54 Dom’s wrap up
#marketing #businessgrowth #marketingstrategy #businessleadership #marketingmetrics