What does it take to create real value as a marketer? In this episode of The Unicorny Marketing Show, Rachel Fairley returns as host and welcomes Leo McCloskey, VP of Marketing at Echodyne, for a discussion on excelling in B2B marketing, government sales, and more.
Leo shares how marketers can balance emotional intelligence, technical knowledge, and consistency to deliver results. From addressing long sales cycles to fostering strong team dynamics, this episode is packed with useful strategies for professionals at any stage.
Key topics covered:
• The importance of emotional intelligence in marketing leadership.
• Overcoming the challenges of government sales and procurement.
• Building trust and credibility in lengthy sales processes.
• Strengthening team collaboration with technical expertise.
Links:
Full show notes: https://unicorny.co.uk
Leo McCloskey: https://www.linkedin.com/in/leomccloskey
Sponsor: https://selbeyanderson.com
0:00 Intro
3:10 Understanding government marketing
10:37 Overcoming market obstacles in innovation
17:23 Understanding the dynamics of B2B and B2C marketing
20:00 Managing relationships in complex organisations
27:37 Hard skills and soft skills in marketing
32:11 Future outlook: Embracing contribution and lifelong learning
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