In this short video, Peter Russell-Smith tells Dom Hawes on the Unicorny podcast that marketers need to stick to their knitting. Simon Sinek told us it all starts with Why, but it very quickly moves beyond that.
How big is your total addressable market? What are you good at? Why do your customer buy from you?
Many companies look to diversify too early.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/aymOfjORoxc or on our website https://www.unicorny.co.uk/private-equity-playbooks-1/